Popular TV Show Evokes the Past with Musical Number
The Camaro convertible, Cruze, and Volt were featured in a dream sequence commercial in which the “Glee” cast sings “See the U.S.A. in your Chevrolet,” bringing to life for a new generation the classic jingle popularized by Dinah Shore in the 1950s.
“We saw this as an opportunity to cap off an unprecedented day for Chevrolet,” said Joel Ewanick, global chief marketing officer of General Motors. “The ads shown during the Super Bowl highlighted key Chevrolet products in a traditional way, but the ‘Glee’ tie-in is a new realm for integration with a hot show on the big day.”
The two-minute Chevrolet spot aired during a special “Glee” episode after the game, with silver Chevys on a white background in a scene reminiscent of a 1930s Hollywood musical. The cast sang and danced around the Chevys while performers dangled from the ceiling by white sheets.